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Dawoon Kang, co-founder of Coffee Meets Bagel, says “the reason women haven’t been fully excited about using dating services is because there wasn’t one that understood how women want to date.” Sarah Mick, Chief Creative Officer at Bumble, says her app wants to end “digital cat-calling,” and to subtly give women more power in their dating interactions.

In their efforts, both apps employ strategies that a game theorist would approve of.

That's because women generally message men who are five points more attractive (as rated by OKCupid users) than they are, while they typically receive messages from men who are seven points less attractive than they are.

At the same time, OKCupid found that men currently send 3.5 times the number of messages women send, suggesting that few women are aware of the advantages of stepping up to the plate.

Nobody is happy, but nobody can do anything about it. But a new generation of dating apps impose limitations on daters that might liberate them.

The executives at the apps themselves tend to see the problem as one of gender dynamics; their innovations are intended to tackle the unhappy experiences that too many women report.

This new data supports a theory popularized by Hannah Fry, a mathematician at the UCL Centre for Advanced Spatial Analysis in London and author of the 2015 book "The Mathematics of Love." In the book, Fry describes the "stable marriage problem," or the challenge of matching two entities so that neither would be better off in another match, and explains the Gale-Shapley matching algorithm often used to solve it.

Exploiting this algorithm can be a great strategy for successful online dating.

Each participant has an ordered list of who is most suitable to go home with.I wasn’t the hottest of my clan, but you’d think I was considering my dating success.They would attract good catches, but only for a limited time.You don’t want to marry the first person you meet, but you also don’t want to wait too long.This can be a serious dilemma, especially for people with perfectionist tendencies.

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